This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT’s performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT “brand,” and better communicate the DOT mission to the public and stakeholders.
AASHTO CGDOT-1
$265.73 Original price was: $265.73.$132.00Current price is: $132.00.
Communications Guide for State Departments of Transportation
American Association of State Highway and Transportation Officials , 2017
Pages: 50
Category: AASHTO
